Privacy Policy.
Effective date: 2 January 2026. Last updated: 2 January 2026.
1. Introduction
1.1This Privacy Policy explains how Melonade Management ("Melonade", "we", "us", "our") collects, uses, shares and protects personal data when you visit our website, send us an enquiry, email us or otherwise deal with us.
1.2We handle personal data lawfully, fairly and transparently, in accordance with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018 and, where they apply, the laws of the other places in which we work, including California and Hong Kong.
1.3Please read this policy carefully. If you have any questions about it, contact us using the details in section 17.
2. Who we are
2.1Melonade is a talent management company working across Los Angeles, London and Hong Kong. We represent creators and work with the brands, agencies and event hosts who wish to work with them.
2.2For the purposes of UK data protection law, Melonade is the controller of the personal data described in this policy. This means that we decide why and how your personal data is used.
2.3You can contact us about any data protection matter at hello@melonademanagement.com.
3. Scope of this policy
3.1This policy applies to personal data we collect through this website and through our business correspondence. It covers visitors to our website, brands and agencies, event hosts and press teams, creators who introduce themselves to us, and anyone else who contacts us.
3.2This policy does not cover websites operated by other organisations, including websites linked from ours such as Instagram. Their own privacy notices apply.
3.3Where we represent a creator or enter into an agreement with a brand, event host or other partner, we may provide further information about how we use personal data in connection with that relationship.
4. The personal data we collect
4.1Enquiries through our website. When you use our enquiry form, we collect your name, your email address, the type of enquiry and your message, together with your company or agency if you provide it. Depending on the type of enquiry you choose, you may also provide the following.
(a)For a brand partnership: the brand, objectives, deliverables, dates, budget range, usage and paid media requirements, exclusivity requirements, the creator you are interested in and a link to your brief.
(b)For an event or invitation: the host, preferred talent, date and time zone, location, the attendance or content expected, any fee, travel and accommodation arrangements and the date by which you need a reply.
(c)For representation: links to your work, where you are based, your specialisms and what you would like from management.
(d)For a general enquiry: any relevant link and the team to which you would like your enquiry passed.
4.2Correspondence. When you email us or reply to our emails, we collect your email address, your name and any information you choose to include, such as your job title, organisation, telephone number and attachments.
4.3Business relationships. Where an enquiry leads to work, we collect the information needed to agree and deliver that work, such as the contact details of the people involved, contract terms, and invoicing and payment details.
4.4Information from other sources. We may receive your contact details from a creator we represent, from a colleague at your organisation, or from publicly available professional sources such as a company website or a professional networking profile, where this is relevant to a business enquiry.
4.5Technical information. When you visit our website, our hosting provider processes technical information such as your IP address, browser type and the pages requested, which is needed to deliver the website securely. We do not use analytics, advertising or tracking cookies. Please see our Cookie Policy for details.
4.6Special category data. We do not ask for special category data, such as information about health, racial or ethnic origin, religious or philosophical beliefs, sexual orientation or political opinions, or for information about criminal convictions. Please do not include it in an enquiry. If you send it to us, we will keep it only where it is necessary and lawful to do so.
5. How we use personal data and our lawful bases
5.1We use personal data only where we have a lawful basis to do so under the UK GDPR. The table below sets out the purposes for which we use personal data, the personal data involved and the lawful basis on which we rely for each.
| Purpose | Personal data | Lawful basis |
|---|---|---|
| Responding to your enquiry and directing it to the right team | Identity and contact details, enquiry details and correspondence | Legitimate interests: responding to people who contact us |
| Considering a brand partnership, event invitation or request for representation, and taking steps before entering into an agreement | Identity and contact details, enquiry details and correspondence | Taking steps at your request before entering into a contract or, where the agreement would be with your organisation, legitimate interests: developing our business |
| Agreeing, delivering and managing work, including contracts, invoicing and payments | Identity and contact details, contract details and financial details | Performance of a contract or, where the contract is with your organisation, legitimate interests: managing our business relationships |
| Keeping records of our business correspondence and relationships | Identity and contact details and correspondence | Legitimate interests: keeping accurate business records |
| Operating and securing our website, including checking enquiries for spam | Technical information and enquiry details | Legitimate interests: providing a secure and working website |
| Complying with our legal and regulatory obligations, including tax and accounting | Identity and contact details, contract details and financial details | Legal obligation |
| Establishing, exercising or defending legal claims | Any relevant personal data | Legitimate interests: protecting our legal rights |
5.2Legitimate interests. Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights and interests. We use personal data in ways you would reasonably expect when you contact or work with a talent management company, we limit the personal data we use to what is necessary, and you may object as described in section 12.
5.3We do not use your personal data for marketing, and we do not sell it. If we wish to send marketing communications in future, we will do so only with your consent where the law requires it.
5.4Where we need personal data to enter into or perform a contract and it is not provided, we may be unable to proceed with the work concerned.
6. Automated decision-making
6.1We do not make decisions about you based solely on automated processing, including profiling, that produce legal effects concerning you or that similarly significantly affect you.
7. Who we share personal data with
7.1Within Melonade. Your enquiry is shared with the team that handles it and, where it concerns a particular creator, with that creator's talent manager. Each enquiry sent through our website is also stored on our website, where it can be seen only by Melonade's website administrators.
7.2Creators we represent. Where your enquiry concerns a creator, we share with that creator the details needed to consider it, such as the nature of the opportunity, the dates involved and the brand or host concerned.
7.3Service providers. We use service providers who process personal data on our behalf, only on our instructions and under contracts that require them to protect it. These include Google, which provides our email and business tools through Google Workspace, including the sending of the emails generated by our website enquiry form; and Automattic, which hosts our website through WordPress.com and checks enquiries sent through our website for spam through its Akismet service, for which it receives the content of the enquiry together with technical information such as your IP address and browser type. WordPress.com also measures how quickly the pages of our website load, using technical information such as your IP address and browser type; this does not place any cookies on your device.
7.4Professional advisers. We may share personal data with our lawyers, accountants, insurers and banks where this is necessary.
7.5Authorities. Where the law requires it, or to establish, exercise or defend legal claims, we may share personal data with regulators, law enforcement agencies, courts and other public authorities.
7.6Changes to our business. If Melonade is involved in a merger, acquisition, reorganisation or sale of assets, personal data may be transferred to the parties involved, subject to appropriate confidentiality protections.
8. International transfers
8.1Our teams work across Los Angeles, London and Hong Kong, and some of our service providers store or access data outside the United Kingdom. Your personal data may therefore be transferred to, and accessed from, countries outside the UK, including the United States and Hong Kong.
8.2Where personal data is transferred to a country that is not covered by UK adequacy regulations, we put in place appropriate safeguards as required by the UK GDPR. These may include the International Data Transfer Agreement or the International Data Transfer Addendum to the European Commission's standard contractual clauses, both issued by the Information Commissioner, or, for transfers to certified organisations in the United States, the UK Extension to the EU-US Data Privacy Framework.
8.3You can ask us for more information about the safeguards we use by contacting us.
9. How long we keep personal data
9.1We keep personal data only for as long as necessary for the purposes described in this policy, including to meet legal, accounting and reporting requirements. The table below sets out our retention periods.
| Category | Retention period |
|---|---|
| Enquiries and related correspondence that do not lead to work | Two years from our last contact with you |
| Requests for representation that are not taken forward | Twelve months from our last contact with you |
| Contracts, correspondence and records relating to work we carry out | Six years from the end of the relevant agreement |
| Financial and accounting records | Six years from the end of the financial year to which they relate |
| Technical information held by our hosting provider | In line with our hosting provider's standard retention periods |
9.2Each enquiry stored on our website is deleted automatically: requests for representation twelve months after they are received, and all other enquiries two years after they are received.
9.3Where personal data is needed to establish, exercise or defend legal claims, we may keep it for as long as it is needed for that purpose. At the end of the relevant period, we securely delete or anonymise the personal data.
10. How we protect personal data
10.1We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse and alteration. These include limiting access to the people who need it, using secure business email and storage systems, and serving our website over encrypted connections.
10.2No method of transmission over the internet is completely secure. If we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office and, where required, you.
11. Children
11.1Our website and services are intended for adults and are not directed at children. We do not knowingly collect personal data through our website from anyone under the age of 18. If you are under 18 and would like to introduce yourself as a creator, please ask a parent or guardian to contact us on your behalf.
11.2If we learn that we have collected personal data from a child without appropriate consent, we will delete it.
12. Your rights
12.1Under UK data protection law, you have the following rights in relation to your personal data.
(a)The right to be informed about how we use your personal data, which this policy provides.
(b)The right of access to a copy of your personal data.
(c)The right to rectification of inaccurate or incomplete personal data.
(d)The right to erasure of your personal data in certain circumstances.
(e)The right to restrict how we use your personal data in certain circumstances.
(f)The right to data portability, where we process your personal data by automated means on the basis of your consent or a contract.
(g)The right to object to our use of your personal data where we rely on legitimate interests, and to object at any time to direct marketing.
(h)Rights in relation to automated decision-making, including profiling.
12.2Where we rely on your consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of our use of your personal data before you withdrew it.
12.3To exercise any of these rights, email hello@melonademanagement.com. We may need to confirm your identity before responding. We will respond within one month of receiving your request. Where a request is complex or we receive a number of requests, this period may be extended by up to two further months, in which case we will tell you. There is normally no fee for exercising your rights.
13. Complaints
13.1If you have concerns about how we handle your personal data, please contact us first so that we can try to resolve them.
13.2You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection. You can contact the ICO through its website at ico.org.uk or by calling its helpline on 0303 123 1113.
14. Information for California residents
14.1This section applies to residents of California to the extent that the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, the "CCPA"), applies to our handling of their personal information.
14.2We collect the following categories of personal information, as described in section 4: identifiers such as name and email address; professional or employment-related information such as organisation and role; commercial information about enquiries and agreements; and internet or other electronic network activity information processed by our hosting provider. We collect this information from the sources, and for the business purposes, described in sections 4 and 5, and disclose it to the categories of recipients described in section 7.
14.3We do not sell personal information, and we do not share it for cross-context behavioral advertising, as those terms are defined in the CCPA. We do not use or disclose sensitive personal information for purposes that would give rise to a right to limit its use.
14.4Subject to the CCPA, California residents have the right to know the categories and specific pieces of personal information we have collected about them, the sources of that information, the purposes for which it is used and the categories of third parties to whom it is disclosed; to request deletion of their personal information; to request correction of inaccurate personal information; to opt out of the sale or sharing of personal information, although we do neither; and not to be discriminated against for exercising these rights.
14.5To make a request, email hello@melonademanagement.com. We will verify your request by matching the information you provide with the information we hold. You may use an authorised agent to make a request on your behalf, and we may ask for proof that the agent is authorised. We will respond within the time required by the CCPA.
15. Information for Hong Kong
15.1This section applies where the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (the "PDPO") applies to our handling of personal data.
15.2We collect and use personal data for the purposes set out in section 5 and for directly related purposes. Providing personal data through our enquiry form is voluntary, but if you do not complete the required fields, we may be unable to respond to your enquiry.
15.3Personal data may be transferred to the persons and organisations described in section 7, including outside Hong Kong, as described in section 8.
15.4We do not use personal data in direct marketing.
15.5Under the PDPO, you have the right to request access to, and the correction of, your personal data. To make a data access or correction request, email hello@melonademanagement.com. We may charge a fee for complying with a data access request, which will not be excessive.
16. Changes to this policy
16.1We may update this policy from time to time to reflect changes in our practices or in the law, and we will update it before introducing any analytics or other non-essential technologies on our website. The date at the top of this policy shows when it was last updated. Where changes are significant, we will take reasonable steps to bring them to your attention.
17. Contact us
17.1If you have any questions about this policy or about how we handle personal data, or if you wish to exercise your rights, please contact us at hello@melonademanagement.com.